The global financial crisis in the most detrimental manner was affected not only by our car industry. The world automobile industry also experienced its serious consequences. However, every crisis, acting on the market and manufacturers like an earthquake, reveals long -term problems and makes us look for ways to solve their solutions.
An annual study of the main trends in the global automobile industry was conducted by the international company KPMG, engaged in the provision of audit, tax and consulting services. The survey was covered by heads of the main world manufacturers of cars and components for them from leading countries of the world. Here are some research results.
Who will be the main thing in the market?
The world auto industry in the next five -year plan awaits a large number of automakers associations, whether this will happen in the form of acquisition or merger. Most of the respondents believe that suppliers and dealers will affect the same trend. This will be caused by various reasons: the threat of bankruptcy, the desire to obtain new technologies and innovative products, as well as the desire to enter new markets thus.
During the survey, potential favorites were also named, among which, along with Chinese and Indian firms, also well -known automakers who occupy their niche on the market: Kia/Hyundai, Toyota, Honda, Ssang Yong Motor Company and Volkswagen. Among the famous Western companies, Ford has received a clear priority before General Motors and Chrysler.
Prospects for profit and sales
This year, more than a quarter of the survey participants, about 40%, believes that its level will not increase, and a third expects a further decline. As for the prospects of our country, in the next five-year plan we are waiting for a 40%increase in demand for automotive products, both domestic and foreign. Cooperation with foreign manufacturers will also develop dynamically, an example of which can serve as a pine. Great growth in demand is also expected from Brazil and India.
Another emerging trend is an increasing demand for hybrid cars and cars using alternative fuel types.
No less relevant will be the development of innovative technologies and the creation of new products, which is impossible without new investments. However, the reduction in costs will be one of the main criteria in assessing the results of development.
The threat of overproduction
More than 90% of the survey participants are concerned about excess production capacities. In their opinion, this threat will affect our country after 3-5 years, while for the USA, Western Europe and Japan it is already a reality. The automotive industry around the world needs restructuring, this explains the growth of the number of mergers and acquisitions that can help resolve this problem.
Russian analysts show cautious optimism in assessing the state of affairs in the Russian automotive industry. Of course, we are not talking about complete overcoming the crisis, but positive trends are still visible.
